Blog
Loyalty, in practice
Retention maths, campaign playbooks and notes from building RayPass. Written for people who run a counter, not a marketing department.
- 2 min read
Why the member QR code refreshes itself
A screenshot of a loyalty code should be worthless. Here is how rotating tokens work in RayPass, and what they protect.
Learn more - 2 min read
Five campaigns for a quiet Tuesday
Multipliers, coupons and push notifications are three different tools. Here is which one to reach for when the room is empty.
Learn more - 3 min read
The maths behind a ten-stamp card
A worked example of what a free-on-the-tenth card costs, what it has to earn back, and how to pick the number of stamps for your own margins.
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